ABOUT
Deniz, a beauty space based in Istanbul, Türkiye, offers a comprehensive array of services. These include skincare treatments, makeup application, hair styling, and more. Deniz's philosophie is focused on providing a serene and inviting atmosphere where individuals can unwind and enjoy luxurious beauty treatments. The brand`s mood is calmness, hedonism and relaxation. The brand has tasked me with creating a vision for Deniz as a place that embodies care for not only external beauty but also internal well-being.
SOLUTION
The visual identity was inspired by the captivating nature of the sea (Deniz means sea in Turkish). The font design of the logotype encapsulates beauty and magnetism. The color palette effectively captures the brand's mood. Turquoise, commonly associated with the sea, naturally evokes feelings of calmness and tranquility. It enables individuals to attain serenity, and replenish their inner energy. White symbolizes purity and lightness, detachment from worldly concerns, and aspiration towards simplicity. The unique text layout and the combination of serif and sans serif fonts in typography enhance the brand's refinement and emphasize the mood of the brand.
